An Art Collaboration Story of Noroo Paint

An Art Collaboration Story of Noroo Paint

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If there is something as important as a piece of art in an exhibition
or performance, isn't it the 'space'? 

When an interior design and colors harmonize well with the artworks, it can present a much more special experience to the audience. Noroo Paint has long been enhancing the value of paint by conducting art collaborations in exhibitions with good intentions.

In this post, we would love to introduce Noroo Paint #artcollaboration cases that have not only colorful colors that fit the work, but also the functionality of eco-friendly materials!

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'Raising the value of space'
Noroo Paint's art collaboration story

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Teresa Freitas Photography Exhibition, held at The Hyundai Seoul in Yeouido. 

The exhibition space was beautified with pastel-toned colors of Noroo Paint to match the theme of the photography exhibition, 'A spring day, so I could feel the spring sensibility to the fullest."

The 80 works full of spring atmosphere were composed of 6 sections such as Flower Picnic and Spring. Furthermore, the artist of the exhibition, Teresa Freitas, selected Noroo Paint colors for each section herself. It's such a bliss to see the result of pastel-toned colors that match the artwork can express the beautiful photos more dramatically.

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The Happy Inside exhibition was directed according to the theme of 5 happiness. It was a unique exhibition that allowed people to experience happiness in various ways.

Around 80,000 visitors came and took numerous photo shots against the backdrop of the exhibition space in the happy colors of Noroo Paint from yellow, pink, orange, and purple.

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Located on the 4th floor of Lotte World Adventure, #Gureulssajingwan is a wonderful space consist of 20 colorful photo zones. You can experience not only the vivid color of Noroo Paint, but also the stylish unique texture like actual paint.

"Gureulssajingwan" is considered a representative example of
transforming a space that was relatively unpaved in an amusement park into a valuable space through color. The photo zones created with strong color contrast creates a photogenic space even without special furniture or decorations.

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The Masquerade is a special exhibition for young artists of the MZ generation held at the Seou Arts Center last year was a very meaningful art collaboration for Noroo Paint.

In this exhibition, which was planned with the purpose of widely
publicizing the works of emerging young artists to the public, 20 young artists who were selected through a high competition rate presented about 80 works. Noroo Paint provided the necessary paint for live painting of murals to artists such as Berry Kim, G.R.One, and Sichi.

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There's no doubt that Noroo Paint has taken the lead in enhancing the value of cultural and artistic spaces! Please continue to support Noroo Paint's passion and efforts!

See you at our next art collaboration! ^^

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