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Last year, did you know that the size of the domestic art market recorded KRW 915.7 billion? This is a result of nearly three-fold growth compared to the previous year.
From September 2nd to 5th, at COEX in Seoul, world-class art fair
#FriezeSeoul #FRIEZESEOUL was the first and largest event in Asia.
Noroo Paint, as the representative color company in Korea, has joined as an official partner of Frieze Seoul.
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Based in London, England, 'Frieze' is one of the world's three major art fairs along with 'Art Basel' in Switzerland and 'Piag' in France. Even world- class galleries were surprised by Seoul's passionate passion for art!
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In particular, this event drew attention from around the world even before the event started, as it was possible to see the works of masters comparable to world-class art museums, from Picasso, Chagall, and Morandi to Andy Warhol, Damien Hirst, and Alex Katz, all in one place.
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Picasso's <Girl with a Red Beret and Pompom>, presented by the Aquabella Gallery of the New York Gallery, drew attention as the most expensive work in Frieze Seoul this time, worth over 60 billion won.
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During the four days of the event, a whopping 70,000 visitors visited Frieze Seoul! Can you believe the tremendous passion of Korean art collectors?
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For this Frieze Seoul which was praised as a 'new world of art fair' as the works of world-renowned masters were exhibited, Noroo Paint, as an official partner of Frieze Seoul, installed all the walls in this exhibition space with Noroo Paint!
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Noroo Seoul Design Studio (NSDS), a color consulting agency of Noroo Paint, coordinated and developed bespoke colors that would enhance the dignity of the space as well as the exhibition works, and effectively created the exhibition space.
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Noroo Paint participated as the official partner of this 'Freeze Seoul' through various art and culture collaboration experiences that have been going on for a long time.
Thanks to the steady collaboration with art exhibitions with unique and meaningful purposes, we are receiving appreciative reviews saying that 'Noroo Paint is in an exhibition that stands out in color' :)
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It was a more meaningful moment as Noroo Paint was able to fill in beautiful colors as an official partner for Freeze Seoul, one of the world's top three art fairs.
Now, the public's interest in art works is growing as a perception is formed that art works are not the exclusive possession of the rich, but 'to be enjoyed by all'.
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Noroo Paint plans to deliver the power of paint to more people in our lives through various and fresh art collaborations.
Please look forward to and support #NorooPaint, which will be reborn as a color specialist!